What is a Book Blast?
It’s a promotional tool to entice readers to order your book within a specific period of time in order to boost your rankings on (usually) Amazon.
Who runs a Book Blast?
Anyone can create a promotion like this. It’s particularly suited to authors who can think of a wide range of materials that relate to their story or its theme.
Why create a Book Blast?
This type of promotion can raise your Amazon ranking. The higher it is, the more visible they make your book to browsing readers. It’s like they notice you. Success breeds success.
Some authors’ goal is to hit the New York Times bestseller list. This is a great goal, I’m sure, but not realistic for most debut novelists. However, that doesn’t mean we shouldn’t set goals and work hard to reach them.
When should I set up a Book Blast?
I chose to create one for 4 days about a week after my book released. This gave enough time for online booksellers to have copies on hand and for me to guest post on enough blogs to help spread the word as widely as possible.
You could go as little as one day, and for as long as you wish to. However, the more spread out it is, the less impetus it provides for your fans to BUY NOW and create that push.
Where do I set up a Book Blast?
If you’re on WordPress, create a special page. Make sure you put password-protection on it. Then create a special email address for this promotion. You can choose to double check each incoming email and send back the link and password, or you can trust your fans and have an auto-responder send the information by return email. If it’s automatic, remember to disable the email address or the autoresponder at the end of the promotion.
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How do I find material for a Book Blast?
I worked with my publisher on this. I requested that they offer a FREE digital download of the novel (buyer’s choice of format) for the purchase of the paperback. They also offered teaser first chapters of other novels in related genres from their publishing house.
I sourced everything else myself. I asked several authors I know if they’d be willing to offer first chapters of their books as free downloads. 3 said yes. 1 offered a related short file.
Local food is a major theme for my just released novel, Raspberries and Vinegar. I asked my cover artist for a piece of printable “local food” art, and she happily complied. I created a pdf called “101 Ways to Be a Locavore.” I also interviewed 9 people with different perspectives on food and faith (my novel is Christian romance), and created a downloadable podcast from the interviews. I also had a short video created of the process of making raspberry vinegar, the signature drink in the book.
Here’s a look at part of the page after the links were in place:
If you’d like to see the promotion in action, my Book Blast is in operation through midnight EST on Friday, August 9. Simply order a paperback copy of Raspberries and Vinegar from Choose NOW Publishing, Amazon.com, or Amazon.ca and see what happens.
PS: The Book Blast has been extended through August 15.
How could you create a Book Blast suitable for your upcoming release?
Image courtesy of digitalart at FreeDigitalPhotos.net