Book Review: Write. Publish. Repeat

The indie publishing world fascinates me, even though my career so far has seen me published by mid-size and small traditional houses. There’s something heady about being in control. (My hubby will laugh when he reads this—he knows me well!)

Book Review- Write Publish Repeat

Write. Publish. Repeat.: The No-Luck Guide to Self-Publishing Success by Johnny B. Truant and Sean Platt has a huge advantage right now over many books that may (or may not) have similar content. The publishing date is January 2014, so the information in it is timely. Things change so quickly in cyber-space.

When I asked around for “the best” guide to an independent writing and publishing career, this book came up so many times in a brief period of time that I bought it and devoured it. Hopefully I’ve digested a lot of it as well.

Johnny, Sean, and their buddy Dave have put their ideas into practice. They write quickly, trust their gut, and keep moving. In fact, as the title suggests, that’s the key. Except in extremely rare cases, a career isn’t made from one book but many.

Here are a few things I gleaned from Write. Publish. Repeat, where they operate on the 80/20 rule much of the time. 20% of things they choose to do get about 80% of the results. Figure out where to focus to maximize results.

Quality is everything. (Or at least 80% of everything.) If you can’t write a compelling story, publishing and repeating isn’t going to do you any good. You must write a good story.

Quantity is everything. (Or at least 80% of everything.) These guys practice what they preach here. They release a book every few months, and advise writers to focus on series. That way, when a reader finds one and loves it, they need to read the rest of the connected stories. They also advise selling boxed sets of series.

Strategy is everything. (Or at least 80% of everything.) A tactic is a specific technique to achieve a desired result. Tactics, however, can change as the publishing climate does, so discern the underlying strategies well. Strategies, they say, are the larger, deeper plans that drive your business, while tactics are a means to achieving strategies. The book shares both, while focusing on strategy.


  • What’s needed for a career in indie publishing? Read this review of WRITE. PUBLISH. REPEAT. click to tweet
  • Thinking of self-publishing? Read this review of WRITE. PUBLISH. REPEAT. click to tweet

At nearing 500 pages in the print version, this isn’t a quick guide by any means. However, Johnny and Sean’s authorial voice makes the reading flow by. There is much wisdom to be gleaned from within the pages so, if you’re interested in making the leap to successful indie author, won’t you pick it up?

Here’s the link again. (Yes, I’m an Amazon affiliate.)

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  1. says

    I’ve heard of these two authors, primarily as a result of their podcast, which tends to be rambling, profane, and much too self-indulgent for my taste. From the length of this book, it looks like it would be similar.

    There’s nothing new in the three items you’ve cited. Successful indies have touted them for years. Unfortunately, the first and the second may be mutually exclusive goals. While I know there are some writers who can finish a book every couple of months, other writers write slower. Then there are all the steps after the first draft is finished. I could write a first draft in two months. I win NaNo most of the times I participate. But revision, editing, and proofreading take a lot longer, especially because they involve other people who may not be available to beta read, copyedit, or proofread in a short timeframe.

    There’s a ton of free advice on the Internet that is just as, if not more, valuable than what is in this book. Needless to say, I won’t be buying it.

    • says

      I haven’t listened to the podcasts and, yes, there is some language in the book. And yes, all this information is available online. However, it’s nice having it all in one place and not having to search it out. I agree that this book is not for everyone.

  2. says

    I’m finding it a very helpful book, and the writing style makes it an easy read. I agree with Elise about not appreciating the profanity (although the authors say it’s much reduced from the podcasts, which I have no desire to try). I appreciated how the book started, with a clear overview/warning of what was inside, so people who wouldn’t like it wouldn’t waste their time.

    While I doubt I’d ever be able to turn out quality books at their break-pencil speed, their advice should still apply to a slower, consistent pace.

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