The indie publishing world fascinates me, even though my career so far has seen me published by mid-size and small traditional houses. There’s something heady about being in control. (My hubby will laugh when he reads this—he knows me well!)
Write. Publish. Repeat.: The No-Luck Guide to Self-Publishing Success by Johnny B. Truant and Sean Platt has a huge advantage right now over many books that may (or may not) have similar content. The publishing date is January 2014, so the information in it is timely. Things change so quickly in cyber-space.
When I asked around for “the best” guide to an independent writing and publishing career, this book came up so many times in a brief period of time that I bought it and devoured it. Hopefully I’ve digested a lot of it as well.
Johnny, Sean, and their buddy Dave have put their ideas into practice. They write quickly, trust their gut, and keep moving. In fact, as the title suggests, that’s the key. Except in extremely rare cases, a career isn’t made from one book but many.
Here are a few things I gleaned from Write. Publish. Repeat, where they operate on the 80/20 rule much of the time. 20% of things they choose to do get about 80% of the results. Figure out where to focus to maximize results.
Quality is everything. (Or at least 80% of everything.) If you can’t write a compelling story, publishing and repeating isn’t going to do you any good. You must write a good story.
Quantity is everything. (Or at least 80% of everything.) These guys practice what they preach here. They release a book every few months, and advise writers to focus on series. That way, when a reader finds one and loves it, they need to read the rest of the connected stories. They also advise selling boxed sets of series.
Strategy is everything. (Or at least 80% of everything.) A tactic is a specific technique to achieve a desired result. Tactics, however, can change as the publishing climate does, so discern the underlying strategies well. Strategies, they say, are the larger, deeper plans that drive your business, while tactics are a means to achieving strategies. The book shares both, while focusing on strategy.
- What’s needed for a career in indie publishing? Read this review of WRITE. PUBLISH. REPEAT. click to tweet
- Thinking of self-publishing? Read this review of WRITE. PUBLISH. REPEAT. click to tweet
At nearing 500 pages in the print version, this isn’t a quick guide by any means. However, Johnny and Sean’s authorial voice makes the reading flow by. There is much wisdom to be gleaned from within the pages so, if you’re interested in making the leap to successful indie author, won’t you pick it up?
Here’s the link again. (Yes, I’m an Amazon affiliate.)